Why choose to make a professional commercial?
When it comes to promoting a product or service, it's important to make sure that the advertising is well done. A professional commercial can go a long way for increase brand visibility and help reach customers. In this short article we will examine the advantages of creating a professional commercial and explain how this tool can have a positive impact on the online presence of your business.
What are the advantages of making a professional commercial?
Compared to traditional advertising, written texts, infographics or images, videos have a big advantage:
they communicate in a simple and immediate way, they don't last long, they only take a few minutes
(if not even a handful of seconds) and do not require any effort, except to look.
Usable even without audio, short and concise, the videos go straight to the point, informing, entertaining, exciting:
Lo perfect tool to reach a large audience, create a bond of trust with the Brand and maintain lasting relationships.
In the opinion of Cisco, in fact, videos:
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THEY INCREASE THE BRAND AWARENESS BY 139%
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THEY STIMULATE THE SHARING
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THEY FAVOR THE CONVERSIONS
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SPECTATORS FEEL 95% OF THE MESSAGE
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PROMOTIONS WITH VIDEOS ATTRACT 3 TIMES MORE COMPARED TO THOSE WITHOUT
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THE VIDEO IS NEW KEY TO SUCCESS OF THE STRATEGIES OF MARKETING
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WORLDWIDE, 52%OF COMPANIES HAS IMPROVED ROI (return on investment) THANKS TO THE VIDEOS
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1/3 OF THE TIME WHICH IS SPENT ONLINE, IS USED FOR WATCH AND SHARE VIDEOS
How much does it cost to make a quality commercial?
We all know that quality pays off. But quality is always synonymous with success.
So invest in a productqualityit is certainly the right way to achieve ambitious goals.
Establishing a price in advance for a given advertising spot is somewhat complex, due to the countless variables impossible to predict. Among these variables, we can list a few: organizational and production complexity of the project, number of professionals involved, duration of filming and processing period, particular needs on the part of the client. Consequently, it is possible to estimate production costs in detail only after having carefully evaluated each individual project.
But so, if we were to indicate a price range? Videos made by freelance video makers they are certainly convenient from an economic point of view (in fact we are talking about a few hundred euros) but do not guarantee the quality of the final result and consequently the achievement of the target. Otherwise, the commercials more engaging, persuasive and memorable that we see every day on the web and on TV, are made by specialized manufacturing companies. In this case, we are certainly talking about an overall cost in the order of thousands of euros, but this is it investment it will soon pay off
in terms of visibility, brand awareness and revenue.
Is investing a lot of money in the production of an advertising spot essential?
When you find yourself in a deep economic crisis,
cutting unproductive and superfluous expenses is the most logical solution to implement.
Advertising is the first to be set aside, but this decision, in most cases, turns out counterproductive.
Invest smart, on the other hand, means, among other things, choosing accurately who you want entrust the care of the image yours or your company. The strategy, in fact, requires the intervention of a technical and creative team made up of film industry professionals which must be able to point you towards the solution better visual and narrative to communicate the message in a way powerful and emotional. This process guarantees you the quality you were looking for, making you enter an extremely saturated and competitive market in a strong and decisive way.
How important is it to always remain competitive on the market?
Today, more video content is uploaded online in 30 days than American television has created in 30 years.
For this reason the quality of the videos, in both technical and artistic terms, is extremely important for stand out from other competitors and always be competitive on the market. An advertisement"mediocre"could be harmful for several reasons. First, it can give the impression that the product or service you are promoting is not up to par. Secondly, a mediocre commercial can convey the message of lack of professionalism from you and your company. This can lead to people looking elsewhere for what they need or simply ignoring your advertising altogether.
In other words, in a world full of companies and competition, stopping communication is equivalent to remaining still within a market in constant movement and updating.
“Stopping advertising to save money is like stopping the clock to save time.” —Henry Ford
Do you want to take this risk?
Revoltrips to professionals of the sector